Branding is more than a name, slogan, sign, symbol, or element of design. Branding is representative of a company and product’s reputation, it expresses reliability and quality, and it influences user loyalty. As an invaluable foundation, it connects with consumers and it plays an important part in the strategic alignment and integration of a new product into the marketplace.
Intuitive and informative design is just as important as a product’s branding as the user’s experience directly relates to the consumer’s perception of the product and overarching brand. Using graphic elements, symbols, icons, labels and warnings to convey pertinent information provides instruction and can improves the user experience.
Together, the branding and the use of graphics are the final details that a company cannot afford to overlook in the product development process. Therefore, the method of which these items are applied are worth thorough investigation, especially when dealing with commercial and industrial products.
If we look around at our consumer possessions you’ll see logos, graphics, labels and product information applied by a variety of methods: from embroidery, to labels, wraps, foils, silk screening and more. Product lifespan, product use and product environment factors are a few of the items taken into consideration when deciding on a print method. The products we build for our OEM partners have long life cycles and are, sometimes, required to withstand extreme conditions. This experience has directed us to the use of powder coating and the in-house offering of silk screening.
Silk screening is a printing technique in which ink is forced through a screen, a permeable mesh with a custom design stencil, stretched around a frame. Printing one color at a time, multiple screens can be used to achieve a multicolored design. The process lends itself to print saturated, vibrant and high fidelity images that can be reproduced cost-effectively. It is an economical method to obtain high end, multicolored, and small or large graphic designs directly onto a product even on what may otherwise be considered to be difficult placement on a product.
The unsurpassed durability of silk screen prints is one of the most attractive benefits to our OEM partners. The inks we use withstand moisture, abrasion, the elements, as well as heavy industrial cleaners, soaps and detergents. Silk screen prints can last years, typically well beyond the product’s lifespan, and is used in favor over labels that can easily be removed from the product – a concern that is worth close attention to especially in situations when the artwork contains caution/warning illustrations. Silk screen prints are a preferred technique as it offers a more hygienic option since there are no edges to capture dirt and debris – a big plus for our technology and medical partners.
WHAT DO WE SILK SCREEN?
Though it is not exhaustive, here is a list of items we have silk screened for our partners:
- Branding elements: logos, graphical elements and assets
- Information: model information, port labeling (I/O panels), reference information (such as part number, manufacture facility, company information)
- Custom or Standard Illustrative Graphics: icons, warning / caution symbols, pictorial instruction
BENEFITS OF SILK SCREENED PRINTS
- Brand recognition
- Vivid, saturated color – especially when printing on dark color products
- High-fidelity / accurate prints
- Durability / long lasting
- Scratch-resistant inks
- Hygienic design
- In-house process
- Cost-effective set-up
- Low to medium volume
- Small to large print area
- Odd-shaped / difficult placement
- Single or multicolored prints
- Flexible operation
THE BENEFITS OF USING SILK SCREEN ON YOUR PRODUCT AND BRAND
- Brand recognition: build your brand’s perception and reputation
- Enable your product to stand out from competing products
- Presents an intuitive user experience
- Hygienic labeling
- Permanent effect
- Unique design and memorable impression
HOW DO WE GET STARTED?
Depending on the individual factors of a product, silk screen printing offers many benefits over alternative options, such as market labels. With our wide-spread experience in using many application methods of branding and graphics we can assist your team in deciding upon the best approach for your product’s/user’s needs. Whether silk screening is the more appealing technique or not, we have the ability to create custom, unique designs for your needs or can work with artwork supplied by your team in order to help you deliver a memorable impression and a user driven experience.
Did you know?
The song dynasty (960-1279 CE) is attributed with the earliest and most recognizable form of silk screening. Combined with other forms of printing, such as block printing and hand applied paints, silk screening was adapted by other Asian countries, like Japan.